科技券應用行業零售銷售業
Red Wine Wholesaler and Retailer
Common situations/problems in the industry.
A red wine wholesaler and retailer located in Yuen Long has been operating in Hong Kong for over 20 years. They distribute a portion of their red wine to several retail stores within Hong Kong, and some of it is imported to mainland China. Currently, they have a warehouse in Yuen Long and several branch stores.
The branch stores are located in Kowloon and the New Territories. The company still uses an old-fashioned inventory management system that has been in use for over a decade, and due to its limited functionality, there is no integration between retail and warehouse operations. Financial reporting is also lacking.
Despite being in business for over 20 years, the company lacks customer data. The business has been relatively stagnant in the past five years, causing great concern to the owner, who even considered closing down. In early 2021, they learned about the technology voucher program and decided to leverage it for the reform and upgrade of their company’s operations, which is how they came to us.
Retail Sales Technology Voucher Program
- Online Shop and Mobile Application (APP)
An online shop is the most effective way to expand the online sales channel. Once the online shop is established, customers can purchase red wine directly online, and they can also place orders anytime, anywhere using the mobile application (APP).
Search Engine Optimization (SEO)
By employing targeted SEO strategies, the website aims to improve its Google search engine ranking, increasing the website’s visibility in search engines, and ultimately enhancing organic traffic from Google. The goal is to develop new online sales channels.
Point of Sale (POS) System
The POS system can connect to various electronic payment services, including Octopus and multiple credit cards. Warehouse staff can also manage goods through barcoding, which improves store operational efficiency. The system also includes advanced marketing features such as electronic coupons, discount functions, VIP member benefits, birthday discounts, referral discounts, and more. Additionally, the POS system syncs with the online shop, facilitating the development of online-to-offline (O2O) business channels and reducing human errors.
Program Budget Expenditure Amount.
Full-featured online store: Approximately HKD 60,000
Mobile application (App): Approximately HKD 100,000
SEO optimization: Approximately HKD 40,000 per year.
Retail inventory management system: Approximately HKD 60,000.
Retail Sales Technology Voucher Recommendation Plan
Online Shop, Mobile Application (App), Retail Sales Management System (POS), SEO Optimization