Technology Voucher Industry Application
Tea Restaurant / Takeaway Shop
Tea restaurant / takeaway shop
Common industry situations/problems
GoldenX Cafe is a chain of tea restaurants with three branches, operating since 2005, located in Mong Kok, Causeway Bay, and Sheung Wan. These tea restaurants are typical of Hong Kong-style diners, with each branch covering approximately 2,000 square feet and offering seating for about 75 to 150 patrons. In addition to serving daily Hong Kong-style cuisine, the restaurants also provide catering services for takeout customers, such as seafood catering, birthday party catering, seasonal cake and dessert catering, hotpot catering, and more. Before 2019, Hong Kong’s economy was relatively stable, and the tea restaurant business was thriving.
Starting in mid-2019, the social unrest and the initial period of the Covid-19 pandemic had a significant negative impact on the tea restaurant business. In 2020, the restaurants shifted their focus to expand their takeout services, resulting in a several-fold increase in takeout orders. The restaurants began to realize the need for a system to replace manual data entry processes. Since takeout and catering services differ from dine-in services, the restaurants’ existing POS (Point of Sale) systems were not equipped to handle these needs. The restaurants required an efficient system to record customer takeout/catering orders, special requests, and track the company’s delivery expenses. After their floor staff finished their shifts, they needed to spend a significant amount of time calling each customer to confirm orders, verify the status of deliveries, and prepare for the next day’s orders. The major problem was that staff members were prone to errors, leading to missed and incorrect orders. The restaurants aimed to establish the following system to increase company productivity and reduce the chances of human errors.
Tea restaurant/takeaway shop technology voucher program
1. Online Ordering System for Takeout and SEO Search Engine Optimization Service
The online store allows customers to place orders online. After placing an order, the admin colleagues will immediately receive the order. They can print the order and make it easy for the kitchen to prepare the ingredients according to the delivery date. Additionally, it can arrange delivery schedules based on customer addresses. With a customer database, the system can send suitable promotional emails to customers based on their preferences, improving repeat orders’ efficiency. Most importantly, customers can make payments online, eliminating the need for manual tracking of payments, making it convenient and fast. Finally, after the website is completed, search engine optimization needs to be done for keywords. For example, for a restaurant, keywords to consider could be: “Chicken Hot Pot Delivery,” “Seafood Hot Pot Delivery,” “Food Delivery,” and so on.
2. Online Customer Relationship Management System
Of course, the website’s database will also be linked to a customer relationship management system. The system will record basic customer information such as name, address, phone number, gender, date of birth, personal preferences, purchase history, and more. Through data analysis of customer preferences and spending habits, the company can improve efficiency in operations and sales strategy formulation. The system can send sales messages to customers through email or SMS, increasing the repeat order rate among existing customers.
3. Restaurant Point of Sale (POS) System
Staff can instantly place orders, modify orders, and make changes to content on the restaurant floor. The POS system can also manage order lists, analyze sales traffic data, manage staff and permissions, maintain menu lists and settings, configure printers, set discounts, and more.
Program budget expenditure amount
Takeaway ordering system connected to online store: about HKD 60,000
Search engine optimization service (1 year): approximately HKD 30,000
Online customer relationship management system: approximately HKD 60,000
Restaurant POS system at the store (including hardware)
About HKD 50,000
Recommended plan for technology vouchers for tea restaurants/takeaway shops
Takeout ordering system connected to online stores, search engine optimization services, online customer relationship management system CRM, restaurant POS system for stores