Technology Voucher Industry ApplicationMedical Cosmetology
Beauty Salon/Medical Beauty Company
Common industry situations/problems
美X醫療美容 is a medical beauty service company that has been in business for nearly a decade. Their headquarters is located in Tsim Sha Tsui, and they have two branch locations in Causeway Bay and North Point. The company has always been dedicated to providing safe and professional medical beauty services to its customers. They collaborate with licensed Western doctors to ensure a safe and comfortable beauty experience for their clients.
The company traditionally advertised in various print media and participated in different exhibitions to expand their customer base. Business had been steadily growing over the years. However, a turning point came in mid-2020 due to the COVID-19 pandemic. Many exhibitions were suspended due to COVID-19, affecting the businesses of beauty companies that relied on print media and exhibitions to attract customers, including美X醫療美容. Additionally, during the pandemic period, to reduce infection risks, the company wanted to arrange some of their logistics or customer service staff to work from home. Due to the lack of an effective appointment and management system, this resulted in many human errors, leading to numerous incorrect, duplicate appointments, and even miscalculations of employee commissions.
At the end of 2020, the company conducted online research and found our technology voucher consultants. They hoped to use technology vouchers to improve their operational conditions and expand their online sales channels.
Beauty Salon/Medical Beauty Company Technology Voucher Program
1. Company Website and Booking System
The company urgently needs an official website and promotion to increase its online visibility. Additionally, there is a need to add a booking system on the website to address customer reservation needs. Currently, customers have to call or WhatsApp customer service colleagues to make reservations, and due to limited manpower, customers often have to wait for a long time, with colleagues frequently responding to customers outside of working hours. The high manual labor cost, coupled with the potential for customers to receive no response even after multiple attempts to contact, can decrease customer motivation to make reservations. An official website with a reservation feature can help handle the increasing online customer traffic. Customers can easily schedule, modify, or cancel their appointments online, making the reservation process faster and more convenient than before.
Currently, our staff manually record customer appointment times and spend nearly an hour each day verifying and inputting data into the computer to avoid errors. The website’s reservation feature can save staff time on data input and verification, significantly improving work efficiency and reducing the probability of errors due to unclear handwriting. The business process will also become faster and more accurate than before. We anticipate that the error rate for reservations will decrease after implementing the new online platform.
2. Website and Facebook Chatbots
Due to the busy workload of customer service colleagues, they often cannot respond promptly to WhatsApp or email inquiries, resulting in potential customer loss as customers cannot obtain timely information or pricing details from the company. However, the company can address this issue by introducing chatbots on the website and Facebook, allowing for timely and effective basic communication with customers. Customers can receive immediate responses and answers to relevant questions, clearing up any doubts and enhancing the overall browsing experience.
3. Search Engine Optimization (SEO) Services
After the website is completed, customers won’t find it on their own. To increase online visibility, SEO optimization is necessary. Through SEO, the website can effectively improve exposure, significantly increase click-through rates, and boost the number of orders, ultimately deriving profit from search engine traffic.
Program budget expenditure amount
Online store: about HKD 40,000
Reservation system: about HKD 50,000
Chatbot: About HKD 40,000
Search Engine Optimization Services SEO (One Year)
About HKD 60,000
Dessert shop/cake shop technology voucher recommendation plan
Online store and reservation system, online customer relationship management system CRM, restaurant POS system for stores