Technology Voucher Industry ApplicationMini Storage
Mini storage rental and sale
Common industry situations/problems
Company D is a Hong Kong-based company that buys and rents mini-storage units. All mini-storage units have individual land titles and comply with government fire safety requirements. Customers can purchase or rent these mini-storage units to store goods or enhance their personal assets. Currently, the company primarily communicates with a large number of customers through WhatsApp, using text or images as our main means of conveying sales messages. Due to the abundance of WhatsApp groups and the ever-increasing number of groups every day, customer data has become chaotic and disorganized.
Additionally, due to the impact of the pandemic, it has become more challenging to meet and connect with new potential customers. Traditional marketing strategies such as magazines and newspapers are becoming less effective. In mid-2021, the company’s management sought the assistance of Hong Kong Subsidy Consultants Limited through the use of technology vouchers to improve the situation mentioned above.
Production and Manufacturer Technology Voucher Scheme
1. Customer relationship management system CRM
Through an effective Customer Relationship Management system (CRM), customer data, order information, and pricing can be managed and organized more efficiently. With this system, the company will find it easier to access individual customer information, reducing the time colleagues spend searching for customer data. At the same time, it centralizes data, reducing data loss.
Furthermore, the system can record a vast amount of customer information, storing all past customer data for the company’s reference, reducing human errors in work and speeding up work efficiency. With the expected launch of the system, it is anticipated that there will be an increase in completed cases each month, leading to overall business growth for the company.
2. Connect to WhatsApp port
In the past, the company had only one employee who could interact with customers and then assign customers to different colleagues for follow-up, which involved multiple steps and was inefficient. Therefore, the company needs to set up a WhatsApp API system to improve the communication between customer service representatives and customers. The WhatsApp API system can centralize the management of all customer messages, organize messages, and set up chatbots. The system allows multiple employee colleagues to handle multiple orders, and the conversations are transparent and open, facilitating the transfer of information when employees hand off tasks or reducing the risk of information being missed. WhatsApp API will also include chatbots to lighten the workload for employees.
3. Chatbot Chatbot
Setting up a chatbot as a 24-hour customer service responder can promptly and efficiently address customer issues outside of office hours, eliminating the need for manual responses to some common questions. The system can also transfer conversations to human customer service when necessary based on customer responses, such as for product inquiries, reservations, or appointment changes, thereby enhancing the customer service experience. It is believed that implementing a reservation chatbot can streamline workload in customer service, significantly reducing the burden on employees.
方案預算支出金額
Customer relationship management system CRM
About HKD 90,000
Connect to WhatsApp port
About HKD 60,000
Chatbot Chatbot
About HKD 50,000
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